BEST Strategies & Resources for Presenters during a Downturn

David Staughton CSP CEO B.Sc(Hons)

BEST Strategies and Resources for Speakers & Presenters in a Downturn

When the economy is in a downturn and a potential recession is affecting the speaking industry

Here are some strategies that may help….

BEST Business Strategies for Speakers during an Economic Downturn

  1. BE CALM – Adopt a calm and caring mindset – Be a better leader & parent in these tough times
  2. ADD MORE VALUE – Practice Tight Money Management – Secure your income & future earnings – find some things you can do that add value
  3. SECURE CASHFLOW – Watch your Cashflow – collect your outstanding debts, avoid extending credit, see if you can get credit from the taxman & bank and access any Government Grants or Subsidies available
  4. CUT YOUR COSTS – Expense reduction strategies – review and cut your expenses and outgoings ASAP – What can you trim? Downsize?
  5. REDUCE STAFF – Staff reduction options – standing down, reducing days & working from home options
  6. HELP OTHERS – Make a difference to your community – Help out others & be a humanitarian – R U Ok?
  7. GET SUPPLIES – Securing your supplies and supply chain – what do you need to work?
  8. DEVELOP SKILLS – Consider your future marketing options and improve your Skills and Content Creation activities during the downturn
  9. PIVOT – Find future sales opportunities – find your NEW market focus and prepare for future Opportunities

New Skillsets for Speakers & Specialists To Develop during a Downturn

  • Video Making and Editing skills
  • Video Sales Skills – Via Online Meetings
  • Livestreaming Events skills
  • Speaking Voice Enhancement – get a Voice Coach
  • Content Creation – Video and Copywriting Skills
  • Marketing Skills – SEO, Website, Collateral, New Topics
  • Speaking Skills – improve your Stagecraft, Humour and Voice
  • How to present at Hybrid Events – running Live & Virtual Events combined

 

SERVICES that Speakers, Presenters and Specialists can offer when they need to PIVOT their business model in an economic downturn …

ONLINE Highest Value Offers for Speakers $$$How To Make the Most of Any Specialist - EXTRAS!

  • Consulting or Strategy Services
  • Mastermind groups
  • Virtual Board Presentations
  • Provide Content for Online courses
  • Subscriptions to a Membership site
  • Training Materials
  • “Story telling” Forums
  • Web-related services and technology consulting
  • Licensed products or Licensed IP (Annual)
  • Personal referrals to other professionals

LIVE & HYBRID  Highest Value Offers for Speakers $$$

  • Parent Trips or Teaching for schools
  • Post-event Organised trips & study tours – Europe, UK, Africa.
  • A Roadshow to deliver the message at events around Australia/NZ
  • Member-only Retreats or Getaways in Asia, Thailand or regional Australia

ONLINE Mid Value Offers for Speakers $$

  • Group Mentoring
  • Pre or Post Surveying e.g. 360 degrees survey
  • Design and use Assessment tools
  • How To Make the Most of Any Specialist - high Value EXTRASAn Online  Masterclass or Workshop
  • Followup Webinars
  • Selling products – before and after event
  • Content for Industry specific Blogs
  • Writing customised Books
  • A Resources tool kit
  • Making Customised Videos – a video of the presentation
  • Provide Training Courses
  • Recommendations for other speakers/artists

LIVE & HYBRID Mid Value Offers for Speakers $$

  • Lecturing or a sponsored roadshow
  • Onsite Service Audit/Consulting
  • Other Consulting or Coaching
  • Facilitate or MC and Breakout sessions

ONLINE Lower Value Offer for Speakers $How To Make the Most of Any Specialist - Selling the Backend

  • Videos to promote the upcoming event
  • Generic Blog Articles
  • Articles for your newsletter or journal
  •  “White Label” Products for internal use
  • Subscription to a Paid Newsletter
  • Paid Articles
  • Access to an Online Video Library
  • Access to a Podcast (or DVDs)
  • Offering Books & E-Books
  • A USB full of E-Books etc

 

 

 

 

FURTHER READING

This blog is a service to my speaker colleagues and the speaking industry. I will continue to add useful resources. More ideas welcome!