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BEST Strategies & Resources for Presenters during a Downturn

January 24, 2025 David Staughton CSP CEO B.Sc(Hons)

BEST Strategies and Resources for Speakers & Presenters in a Downturn

When the economy is in a downturn and a potential recession is affecting the speaking industry

Here are some strategies that may help….

BEST Business Strategies for Speakers during an Economic Downturn

  1. BE CALM – Adopt a calm and caring mindset – Be a better leader & parent in these tough times
  2. ADD MORE VALUE – Practice Tight Money Management – Secure your income & future earnings – find some things you can do that add value
  3. SECURE CASHFLOW – Watch your Cashflow – collect your outstanding debts, avoid extending credit, see if you can get credit from the taxman & bank and access any Government Grants or Subsidies available
  4. CUT YOUR COSTS – Expense reduction strategies – review and cut your expenses and outgoings ASAP – What can you trim? Downsize?
  5. REDUCE STAFF – Staff reduction options – standing down, reducing days & working from home options
  6. HELP OTHERS – Make a difference to your community – Help out others & be a humanitarian – R U Ok?
  7. GET SUPPLIES – Securing your supplies and supply chain – what do you need to work?
  8. DEVELOP SKILLS – Consider your future marketing options and improve your Skills and Content Creation activities during the downturn
  9. PIVOT – Find future sales opportunities – find your NEW market focus and prepare for future Opportunities

New Skillsets for Speakers & Specialists To Develop during a Downturn

  • Video Making and Editing skills
  • Video Sales Skills – Via Online Meetings
  • Livestreaming Events skills
  • Speaking Voice Enhancement – get a Voice Coach
  • Content Creation – Video and Copywriting Skills
  • Marketing Skills – SEO, Website, Collateral, New Topics
  • Speaking Skills – improve your Stagecraft, Humour and Voice
  • How to present at Hybrid Events – running Live & Virtual Events combined

 

SERVICES that Speakers, Presenters and Specialists can offer when they need to PIVOT their business model in an economic downturn …

ONLINE Highest Value Offers for Speakers $$$How To Make the Most of Any Specialist - EXTRAS!

  • Consulting or Strategy Services
  • Mastermind groups
  • Virtual Board Presentations
  • Provide Content for Online courses
  • Subscriptions to a Membership site
  • Training Materials
  • “Story telling” Forums
  • Web-related services and technology consulting
  • Licensed products or Licensed IP (Annual)
  • Personal referrals to other professionals

LIVE & HYBRID  Highest Value Offers for Speakers $$$

  • Parent Trips or Teaching for schools
  • Post-event Organised trips & study tours – Europe, UK, Africa.
  • A Roadshow to deliver the message at events around Australia/NZ
  • Member-only Retreats or Getaways in Asia, Thailand or regional Australia

ONLINE Mid Value Offers for Speakers $$

  • Group Mentoring
  • Pre or Post Surveying e.g. 360 degrees survey
  • Design and use Assessment tools
  • How To Make the Most of Any Specialist - high Value EXTRASAn Online  Masterclass or Workshop
  • Followup Webinars
  • Selling products – before and after event
  • Content for Industry specific Blogs
  • Writing customised Books
  • A Resources tool kit
  • Making Customised Videos – a video of the presentation
  • Provide Training Courses
  • Recommendations for other speakers/artists

LIVE & HYBRID Mid Value Offers for Speakers $$

  • Lecturing or a sponsored roadshow
  • Onsite Service Audit/Consulting
  • Other Consulting or Coaching
  • Facilitate or MC and Breakout sessions

ONLINE Lower Value Offer for Speakers $How To Make the Most of Any Specialist - Selling the Backend

  • Videos to promote the upcoming event
  • Generic Blog Articles
  • Articles for your newsletter or journal
  •  “White Label” Products for internal use
  • Subscription to a Paid Newsletter
  • Paid Articles
  • Access to an Online Video Library
  • Access to a Podcast (or DVDs)
  • Offering Books & E-Books
  • A USB full of E-Books etc

 

 

 

 

FURTHER READING

  • Best Virtual TALENT & Presenters for Online Events & Virtual Conferences
  • 2025 Guide To Australian Conference Speaker FEES 
  • BEST Online Presentation TIPS & Ideas for Virtual Presenters
  • Biggest MISTAKES made during an Online Presentation or Webinar
  • LIVESTREAMING Resources for Virtual Conferences & Meetings 

This blog is a service to my speaker colleagues and the speaking industry. I will continue to add useful resources. More ideas welcome!

 

for Speakers Resources for Speakers, Strategies for Speakers, Survive and Thrive

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ABOUT David Staughton CSP CCEO Speaker Advisor

David Staughton Presenter David “Big Dave” Staughton is a Business Growth Consultant and an Award-winning Certified Speaking Professional (CSP) with over 20 years of professional speaking & consulting experience.

He is a PSA Nevin Award Winner, a past board member of Professional Speakers Australia, advisor to E-Speakers and a past advisor to a large Australian Speakers Bureau.

Speaker Advisor offers help, advice and ideas for anyone looking for speakers for Conferences & Events or wanting useful resources to improve their speaking career.

You can book most Speakers directly via their own Speaker Website

There is no catch and no charge for this service!

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Visit Our other websites:

  • David Staughton’s Speaker Website for helpful resources for Small Business
  • Specialist Practice Excellence for resources for Medical Specialist Surgeons
  • Big Hat Training – for resources for the Hospitality Industry
  • Conversion Plus – for resources for Front Desk Skills, Sales & Service (Brooklyn Staughton)

Want some independent suggestions for a great speaker for your next conference?

Then contact Dave for some FREE ADVICE.

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PO Box 1050, North Caulfield,
Melbourne, Victoria, Australia  3161
Email: david@speakeradvisor.com.au

 

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