BEST Strategies and Resources for Speakers & Presenters in a Downturn

When the economy is in a downturn and a potential recession is affecting the speaking industry

Here are some strategies that may help….

BEST Business Strategies for Speakers during an Economic Downturn

1. BE CALM – Adopt a calm and caring mindset – Be a better leader & parent in these tough times
2. ADD MORE VALUE – Practice Tight Money Management – Secure your income & future earnings – find some things you can do that add value
3. SECURE CASHFLOW – Watch your Cashflow – collect your outstanding debts, avoid extending credit, see if you can get credit from the taxman & bank and access any Government Grants or Subsidies available
4. CUT YOUR COSTS – Expense reduction strategies – review and cut your expenses and outgoings ASAP – What can you trim? Downsize?
5. REDUCE STAFF – Staff reduction options – standing down, reducing days & working from home options
6. HELP OTHERS – Make a difference to your community – Help out others & be a humanitarian – R U Ok?
7. GET SUPPLIES – Securing your supplies and supply chain – what do you need to work?
8. DEVELOP SKILLS – Consider your future marketing options and improve your Skills and Content Creation activities during the downturn
9. PIVOT – Find future sales opportunities – find your NEW market focus and prepare for future Opportunities

New Skillsets for Speakers & Specialists To Develop during a Downturn

• Video Making and Editing skills
• Video Sales Skills – Via Online Meetings
• Livestreaming Events skills
• Speaking Voice Enhancement – get a Voice Coach
• Content Creation – Video and Copywriting Skills
• Marketing Skills – SEO, Website, Collateral, New Topics
• Speaking Skills – improve your Stagecraft, Humour and Voice
• How to present at Hybrid Events – running Live & Virtual Events combined

 

SERVICES that Speakers, Presenters and Specialists can offer when they need to PIVOT their business model in an economic downturn …

ONLINE Highest Value Offers for Speakers $$$

• Consulting or Strategy Services
• Mastermind groups
• Virtual Board Presentations
• Provide Content for Online courses
• Subscriptions to a Membership site
• Training Materials
• “Story telling” Forums
• Web-related services and technology consulting
• Licensed products or Licensed IP (Annual)
• Personal referrals to other professionals

LIVE & HYBRID  Highest Value Offers for Speakers $$$

• Parent Trips or Teaching for schools
• Post-event Organised trips & study tours – Europe, UK, Africa.
• A Roadshow to deliver the message at events around Australia/NZ
• Member-only Retreats or Getaways in Asia, Thailand or regional Australia

ONLINE Mid Value Offers for Speakers $$

• Group Mentoring
• Pre or Post Surveying e.g. 360 degrees survey
• Design and use Assessment tools
• An Online  Masterclass or Workshop
• Followup Webinars
• Selling products – before and after event
• Content for Industry specific Blogs
• Writing customised Books
• A Resources tool kit
• Making Customised Videos – a video of the presentation
• Provide Training Courses
• Recommendations for other speakers/artists

LIVE & HYBRID Mid Value Offers for Speakers $$

• Lecturing or a sponsored roadshow
• Onsite Service Audit/Consulting
• Other Consulting or Coaching
• Facilitate or MC and Breakout sessions

ONLINE Lower Value Offer for Speakers $

• Videos to promote the upcoming event
• Generic Blog Articles
• Articles for your newsletter or journal
• “White Label” Products for internal use
• Subscription to a Paid Newsletter
• Paid Articles
• Access to an Online Video Library
• Access to a Podcast (or DVDs)
• Offering Books & E-Books
• A USB full of E-Books etc

 

 

 

 

FURTHER READING

• Best Virtual TALENT & Presenters for Online Events & Virtual Conferences
• 2024 Guide To Australian Conference Speaker FEES
• BEST Online Presentation TIPS & Ideas for Virtual Presenters
• Biggest MISTAKES made during an Online Presentation or Webinar
• LIVESTREAMING Resources for Virtual Conferences & Meetings

This blog is a service to my speaker colleagues and the speaking industry. I will continue to add useful resources. More ideas welcome!