How to PIVOT your Speaking, Training or Presenting to add VALUE to clients during an Economic Downturn – and add more VALUE
by David Staughton CSP CCEO, Keynote Speaker on Business Growth in tough times and Expert on Small Business
Keynote Speakers and Presenters are known for inspiring audiences and making a significant and memorable impact at live events. Now we need to pivot to be experts delivering online. Here are some of the ways that speakers and specialists can offer DIFFERENT ways to provide their valuable IP and content.
SERVICES that Speakers, Presenters and Specialists can offer when they PIVOT their business model…
ONLINE Highest Value Offers for Speakers $$$
- Consulting or Strategy Services
- Mastermind groups
- Virtual Board Presentations
- Provide Content for Online courses
- Subscriptions to a Memberships site
- Training Materials
- “Story telling” Forums
- Web-related services and technology consulting
- Licensed products or Licensed IP (Annual)
- Personal referrals to other professionals
LIVE & HYBRID Highest Value Offers for Speakers $$$
- Parent Trips or Teaching for schools
- Post-event Organised trips & study tours – Europe, UK, Africa.
- A Roadshow to deliver the message at events around Australia/NZ
- Member-only Retreats or Getaways in Asia, Thailand or regional Australia
ONLINE Mid Value Offers for Speakers $$
- Group Mentoring
- Pre or Post Surveying e.g. 360 degrees survey
- Design and use Assessment tools
- An Online Masterclass or Workshop
- Followup Webinars
- Selling products – before and after event
- Content for Industry specific Blogs
- Writing customised Books
- A Resources tool kit
- Making Customised Videos – a video of the presentation
- Provide Training Courses
- Recommendations for other speakers/artists
LIVE & HYBRID Mid Value Offers for Speakers $$
- Lecturing or a sponsored roadshow
- Onsite Service Audit/Consulting
- Other Consulting or Coaching
- Facilitate or MC and Breakout sessions
ONLINE Lower Value Offer for Speakers $
- Videos to promote the upcoming event
- Generic Blog Articles
- Articles for your newsletter or journal
- “White Label” Products for internal use
- Subscription to a Paid Newsletter
- Paid Articles
- Access to an Online Video Library
- Access to a Podcast (or DVDs)
- Offering Books & E-Books
- A USB full of E-Books etc